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It was clear from the beginning that Amp was more about the greater mission, which spoke to me, and how I approach my career. I saw a company that was helping athletes achieve greater heights in an authentic way. The main thing that drew me to Amp Human was having shared values. I used PR Lotion for the first time in a half marathon and felt a real difference. I took his recommendation and tried it myself. He expressed that PR Lotion made him feel better during exercise and helped with recovery. I first heard about Amp Human through an athlete I was working with. This allows for effective teamwork when trialing new approaches that push the boundaries of their sport. Regardless of the sport or level, I begin by spending time analyzing the traits of athletes and building a strong relationship with them. Cycling was a great sport to start with considering it has been very progressive in terms of human performance and technology integration for decades.
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I got my start in the coaching world by working with local cycling teams in Colorado when I was completing my Ph.D. I’m always striving to ignite the imagination in others through collaboration and thinking outside the box to continually grow and achieve ambitious goals. I would describe myself as an integrative physiologist.
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Tell us about your coaching background and your process when it comes to working with athletes. He strives to use creative approaches when solving human performance challenges and believes that it takes a mixture of science, technology, and human experience to get the best results. He believes that a healthy, productive relationship is key in a coach/athlete partnership. Kirby’s human performance philosophy begins with relationship building. Brett Kirby to talk about his impressive background including his work with Nike, training world record marathoners, and his involvement with Amp Human.ĭr. Students will have the chance to undertake research in either nutrition or food science and technology in order to obtain more exposure in their area of interest, consolidate their research skills for further development and maximize scientific progress.We sat down with Amp Human Scientific Advisory Board (SAB) member Dr. Specific topics of public relevance will also be addressed. It will provide in-depth, up-to-date and practical knowledge in food science, food technology and nutrition. programme is the first of its kind focusing on the multidisciplinary interface of food science and human nutrition. However, courses addressing both areas of food and nutritional sciences are lacking in Hong Kong. Therefore, people who are working in related fields or preparing to do so need to equip themselves with more advanced knowledge to meet these new challenges. The advance in food science and technology and nutrition research has lead to the emergence of new methods of food production, as well as new nutrition and health issues. These challenges place a great demand on government agencies, food industry and other organizations in both the public and private sectors for continuing improvement of new and healthier, safer food products and ultimately for effective food and nutrition policies. This would meet the current challenges of the growing burden of non-communicable disease resulting from changing diet and lifestyle coupled with the lessons learned from recent microbiological and other challenges to food quality and safety. However, in addition to focusing on improving production, processing, storage and distribution of food, an integration of basic and applied food and nutrition science is encouraged. In other words, while selecting our food to meet energy and nutrient requirements is essential, food safety and quality are also important. Health is a personal resource that affects our collective community well being as well as each individual's own personal pathway through life.īecause food is a key determinant of health, food safety and health are inextricably linked. Protecting and promoting the health of the people and assuring the safety and quality of food are therefore some of our society's prime concerns. For our Hong Kong society to advance, we need to build a healthy and caring society.